
Example, trust....
For example, telling people to trust one another (a feeling) is not
likely to have any significant impact. Nor is the statement, "We value
trust."
But demanding that "we make no commitments that we cannot keep" (a
behavior) ensures that people act in a trustworthy manner.
Once behaviors change, values and attitudes generally follow. In this
example, once people behave in a trustworthy manner, they will learn to
trust one another.
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