
* Service Bureaus.
Service Bureaus keep things running. They provide ongoing services
reliably and efficiently. This building block includes manufacturing,
customer service, and the range of support services.
There are two types of Service Bureaus:
Machine-based own and operate infrastructure
to provide services to others.
People-based provide ongoing support
services which are produced by people rather than the infrastructure
itself.
Machine-based Service Bureaus own and operate shared-use
infrastructure. (The word "machine" is intended in the most metaphorical
sense, to include hardware, software, and information.) The services
they sell are based on access to their infrastructure; the people are
there to ensure that the machines run properly.
In a corporation, this is the manufacturing function. In IT, this
includes the computer center, telecommunications network operations, and
the telephone system.
Machine-based Service Bureaus buy the equipment in their factories
(from Technologists). They own and operate this equipment to produce
services for others. They are not experts in the design of the
equipment; instead, they're expert in operating it to produce their
services.
The contrast between Technologists and Machine-based Service Bureaus
is illustrated by Boeing versus American Airlines, and Sun Microsystems
versus America Online.
Machine-based Service Bureaus adjust the parameters built into the
solutions they own, and follow procedures for their use and problem
resolution. But if any changes to the design of the infrastructure are
needed, Machine-based Service Bureaus buy help from Technologists.
People-based Service Bureaus provide services produced by people
rather than machines. Equipment, such as computers, is employed only to
make the people more productive at tasks they conceivably could do
manually.
There are three types of functions which are categorized as
People-based Service Bureaus:
1. Services to clients that enhance the
organization's primary product line. The most common example is
customer service (help desk or hotline).
2. Services to others within the
organization to leverage their time and enhance their abilities.
Examples include project management advice, field technicians that
act on behalf of other product lines, and administrative services.
3. The organization may also include a
few other relatively small functions that can be considered support
to staff. These are entire businesses within a business that produce
goods and services not specifically related to the organization's
product line. Examples include procurement, education services,
departmental finance, and departmental human resources.
This third type of People-based Service
Bureau offers a product line that's outside the mainstream of the
organization. It doesn't directly produce the products and services
which the organization sells to its clients. Its role is indirect;
it helps others in the organization produce their product lines.
And, although it includes specialists in other disciplines, it is
still considered a People-based Service Bureau rather than a
Technologist.
Type-three People-based Service Bureaus
are independent lines of business, and may be large enough to
include all of the building blocks. Nonetheless, from the
perspective of the organization in question, they are considered
People-based Service Bureaus.
As much as Technologists love change -- good ones will pursue with
excitement every new product that comes along -- Service Bureaus are the
opposite. Responsible for stability, responsiveness, reliability,
security, low cost, and attention to detail, they change only when it's
safe.
Service Bureaus seek continuous improvements on the margin, but are
not generally proponents of major changes that might disrupt their
operational efficiency.
Service Bureaus provide the operational foundation for the
organization.
As you drill down in the structure, Service Bureaus are divided by
the services they offer. In manufacturing, for example, groups can
specialize in making certain products, but jobs should not be defined by
tasks on an assembly line (the difference between teams that make cars
and individuals on a line that do repetitive tasks).
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